Studio Iregular
Montreal-based digital art studio Iregular has been at the forefront of interactive and immersive experiences since 2010. Their work spans audiovisual installations, large-scale sculptures, architectural projections, and scenographies, blending art and technology through geometry, light, sound, mathematics, AI, and machine learning. Central to their approach is the idea that interaction between the audience and the piece completes the artwork, making each experience unique.
In 2024, Iregular integrated Holosonics’ Audio Spotlight technology into two of their most ambitious exhibitions: NEST and Voices in Your Head. These installations explored sound in new ways, creating immersive, personalized audio experiences while maintaining a precise and controlled sonic environment.
NEST: A Sound-Focused Digital Artwork
Exhibited at Elektra Gallery (Montreal, CA) and SXSW (Austin, TX), NEST redefined how audiences engage with interactive art. Inspired by the natural defense mechanisms of insect colonies, the modular installation responded to human presence with evolving soundscapes.
Iregular employed Audio Spotlight AS-24ix models to create sound bubbles that followed individual participants. This innovation allowed visitors to experience unique, spatially tailored audio while preventing sound from bleeding into adjacent areas.
Voices in Your Head:
Exploring Interaction in Digital Art
Premiering at Village Numérique – MUTEK (Montreal, CA), Voices in Your Head was a linear immersive experience spanning four chapters: randomness, humans, metaphors, and long-term impact. Designed to examine human interaction with digital art, this exhibition leveraged multiple cutting-edge audiovisual technologies, including Holosonics’ Audio Spotlight.
By incorporating focused sound, Iregular created an experience where sound seemed to whisper directly into participants’ ears, reinforcing the exhibit’s theme of intuitive, instruction-free interaction. The technology enabled visitors to hear different narratives based on their movements, making each journey through the exhibit truly unique.
“We wanted to create sound bubbles where visitors experience personalized audio that moves with them. Holosonics’ Audio Spotlight allowed us to control sound placement with incredible precision—solving challenges of noise pollution while enabling deeper immersion.”
Daniel Iregui, Creative Director & Founder of Iregular
THE IMPACT OF AUDIO SPOTLIGHT TECHNOLOGY
Through these collaborations, Iregular demonstrated how directional audio can transform interactive digital art. The precision and flexibility of Audio Spotlight technology empowered them to push creative boundaries while maintaining harmony with surrounding environments.
Looking ahead, Iregular is eager to continue integrating Audio Spotlight into future works, further redefining how sound shapes immersive art experiences.
If you think Audio Spotlight may be the right solution for your project, complete this form to request a free one-week Audio Spotlight speaker loan for evaluation.