retail

For retail displays, Audio Spotlight systems are currently being used to reach consumers in shopping outlets throughout the world. The Audio Spotlight is a revolutionary directional audio technology that creates sound in a narrow beam, just like light. Aim the flat, thin speaker at your desired listening area, and provide all of the sound and none of the noise.™

ADVANTAGES OF USING AUDIO SPOTLIGHT

• Target specific display areas or audiences with directional sound

• Use focused sound to avoid filling entire store with unpleasant noise

• Simple installation with a clean, attractive look

• For a low cost, audio for retail stores delivers a large potential return on investment 

featured installations

ALL GOOD BANANAS

In one of the most creative and successful marketing campaigns of the modern era, All Good Bananas utilized the Audio Spotlight directional audio technology to speak directly to shoppers as the apparent form of their own conscience. Communicating individually with shoppers, with a script that appealed to their affections and sensibilities for supporting local farmers and fair trade, Ogilvy's campaign for All Good raised sales by over 130% during the activation period, and garnered worldwide acclaim.

The New World supermarket in Victoria Park New Zealand was outfitted with a single AS-24i Audio Spotlight directional sound speaker, beaming the sales message exclusively in front of the fruits display, and a floor decal reinforcing the All Good brand indicated just where to stand. The ability to communicate and appeal to shoppers – right at the point of sale, at the literal moment their purchasing decisions are made – was a vital key to the campaign's noteworthy success, and the Audio Spotlight was proud to deliver the message.

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AUDIO SPOTLIGHT AS-24i

AT&T opened its expansive flagship store located on N. Michigan Avenue along Chicago's famed Magnificent Mile. Featuring the company's latest devices and cutting edge services, AT&T sought to explore their most ambitious and captivating in-store marketing to date. Using a fleet of no touch Audio Spotlight focused sound speaker systems scattered throughout the 10,000-square foot retail space, they were able to provide discrete, interactive, and sonically engaging shopping experiences around every turn. 

Every product display came to life as shoppers could not only touch fully functional devices, but also hear, quite literally, what each has to offer and how they will fit with and streamline their lifestyles. Every few steps a completely new and informative experience awaited the customer, all without sonically disturbing the areas outside of each display, or other shoppers.

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AUDIO SPOTLIGHT AS-16i

In 2014, Nivea embarked on a tour of shopping malls around several major South African cities, promoting their new line of shower-safe moisturizing products. Cleverly borrowing the "sound shower" concept – as directional audio beams are often referred to – a pair of open concept shower stalls were designed, with each shower head replaced by a single Audio Spotlight focused sound speaker. As shoppers visited the display, they were able to learn more about the benefits of Nivea's health and beauty products, in a fun and unique way, all without being overtly obtrusive, or bothering the nearby businesses.

Nivea was quite pleased with how the Audio Spotlight technology was able to help draw people in and capture their attention, increasing the impact of their message once they were listening. Customers that did not wish to partake in the activation weren't bothered at all, and those that were enjoyed a uniquely personal marketing experience.

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AUDIO SPOTLIGHT AS-16i