WATERTOWN, Mass. - Breaking the boundaries of traditional billboards, Remy Martin's latest outdoor advertising campaign grabs consumer attention with Audio Spotlight® systems from Holosonic Research Labs, Inc. Previously used on billboards for Target and A&E, this directional audio technology "beams" sound directly into the ears of individuals, without being audible to others walking nearby.

Technology integrator Blue Blast Media, in conjunction with National Media Services, incorporated the Audio Spotlight Systems into the Remy Martin photo montages that are projected on the sides of buildings throughout Chicago, L.A., NYC and Atlanta. The billboards, which are running every weekend through Nov. 1, are part of Remy Martin's new "things are getting interesting" campaign that promotes its line of cognacs.

Unlike traditional speakers, Holosonics' Audio Spotlight technology targets sound that can only be heard when passersby are directly inside a tight, narrow beam of sound created by the speaker system. When a person steps into the beam of sound they hear racing dance music, but when they step outside the area the music is gone... leaving people wondering where the sound came from and attracting consumers' attention to the billboard above. In addition to drawing attention to the message, the technology allows sound to be confined to well defined, specific areas, preventing noise complaints from neighbors that would prohibit traditional loudspeakers.

The Audio Spotlight system creates focused beams of sound by using a narrow beam of ultrasound as a "virtual" sound source. While ultrasound itself is outside the range of human hearing, this innovative technique causes the air itself to change the ultrasound's "shape" as it travels. This change leads to the creation of clear sound that can be directed to a precise location, with directivity and control far exceeding any traditional loudspeaker. This directional audio technology has been used by marketers to reach consumers at amusement parks, museums, trade shows and retail stores.

View a video of this installation here.

About Holosonic Research Labs, Inc.

Holosonic Research Labs, Inc., a pioneer in directional acoustics, develops and manufactures the Audio Spotlight® directional sound system. Founded in 1999 by MIT graduate Dr. F. Joseph Pompei, Holosonics' Audio Spotlight technology is used in a wide variety of applications including museums, libraries, offices, reception areas, retail displays, trade shows and retail kiosks. The world's top organizations and companies such as Cisco, Motorola, the Smithsonian Institute, the Tate Modern and Time-Warner use the Audio Spotlight directional sound system to beam sound to their listeners... and preserve the quiet.™

Press inquiries: press@holosonics.com